Friday, March 30, 2012

UPDATE: Charlotte advertising agency BooneOakley makes its debut on episode four of The Pitch, Sunday, May 13, 11 p.m. on AMC, competing against New York agency Conversation.

I'm now hooked on Mad Men. The show premiered its fifth season on AMC last Sunday, and I'm ashamed to say that was the first time I've seen it. Now I'm racing to play catch up by watching past episodes--it would take too long to go all the way back to the beginning, so I'm starting with season three, which I should have completed by the end of the weekend. Then I'll watch season four, and hopefully in a couple of weeks I'll be able to start watching season five episodes as they air.

While Mad Men is AMC's hit, award-winning show about a fictional New York advertising agency in the 1960s, the network is now trying its hand with The Pitch, a new show based on real-life ad agencies. Here's how the network describes the show, which premieres April 30:
The Pitch offers viewers an intense, gripping, never-before-seen glimpse inside America’s top ad agencies. Each week watch two agencies as they compete to win a new client the only way they can: by going head-to-head in a cut-throat, winner-takes-all showdown, a presentation known as The Pitch. With only seven days to prepare, the pressure to perform is intense. The whining, the brainstorming, the blue-sky thinking: it’s all here as the teams work around the clock and pray for the moment of inspiration that will win them the job and keep their companies alive. The drama is real, the stakes are high, and the clock is ticking.
Reportedly, there are 15 ad agencies from all over the country competing on the show. Two are from North Carolina: BooneOakley from Charlotte and McKinney from Durham. From its office in South End,  BooneOakley  has garnered national acclaim for its advertising campaigns for Charlotte-based clients Bojangles' and Mint Museum, among other national brands.

Members of the BooneOakley team. Credit:

Read these news articles for more details on the show: The New York Times and Ad Week. You can also watch the trailer below.

If your interest is piqued, you don't have to wait a month to see more. A sneak preview of episode one of The Pitch is scheduled to air Sunday, April 8 at 11 p.m., following a new episode of Mad Men.

Follow The Pitch on Twitter @ThePitch_AMC and like its Facebook page at

1 comment :

  1. That show is a bit hit and gets great ratings every episode. No wonder a lot of marketing agency in New York wants to get a spot on during their airtime.


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