Monday, May 20, 2013

I don't think I've ever posted a "selfie" before. So, if I'm going to go the popular, smart-phone/social-media-propelled route of vanity, it may as well be for a great cause. The Isabella Santos Foundation has launched its 3 Wishes campaign to raise awareness for childhood cancer.

The Charlotte-based nonprofit's namesake is the late Isabella Santos, a remarkable seven-year-old girl who died last summer from a rare form of childhood cancer called neuroblastoma. ISF was founded in 2009 by Isabella's parents while their little girl battled the disease. In just a few years, the foundation has raised more than $350,000 for neuroblastoma research and other children’s cancer charities.

Isabella Santos. Credit:

Now, with the 3 Wishes campaign, you can honor the memory of this beautiful little girl by doing something you probably often do: Post a selfie. But take it a step further by including three wishes you would want to see realized by children battling cancer.

My 3 Wishes are:
  • That princesses get kisses.
  • You'll always have reasons to smile.
  • Outgrow your "Proud Cancer Survivor" T-Shirt.

You're asked to post your selfie on Twitter, Instagram, and/or Pinterest and use the #ISF3Wishes hashtag; and post it on ISF's Facebook page. Spread the word too, particularly to your friends who have social media accounts full of selfies (you know who you are).

In my list of wishes, I got the idea for the first one from a touching video ISF recently created about Isabella's life. Shortly after the three-minute mark, there's a scene taken from the Santos's home videos showing Isabella, who looked like she was only about four years old at the time, telling her little brother Grant that: "Princesses need kisses."

I've seen several creative #ISF3Wishes posts, created by parents (with artistic abilities far better than me) and many featuring children close to Isabella's age, such as this one on Facebook:

Visit and follow on Twitter @TheISFoundation.


Post a Comment

Related Posts with Thumbnails