Tuesday, August 19, 2014

Gatorade released a series of commercials online yesterday for its "Sweat It. Get It" campaign, starring quarterbacks Peyton Manning and Cam Newton. The two NFL stars appear separately in the ads, which range from one minute to two minutes long. They make it difficult for unsuspecting customers to buy Gatorade at a convenience store because the men and women who attempt to purchase the sports drinks haven't sweated, which means they haven't earned it.

Cam appears in two of the commercials, while Peyton is in six--he's the consummate pitch man, isn't he? Even though there are so-called hidden cameras capturing this and it seems to be a real convenience store, like the Jeff Gordon test-drive-prank Pepsi commercial last year, my suspicions are that these are all actors; though one (and only one) of Peyton's seems real. (Jeff Gordon's commercial has gone on to get more than 40 million views, by the way.)

Watch the two commercials with the Carolina Panthers QB below, and you can view all of them at gatorade.com/sweat-it-get-it.

You'll also find Cam and Peyton alongside Eli Manning, Robert Griffin III, and J.J. Watt as Gatorade's The League of Captains. Each player is a comic book character, with actual written and illustrated stories--Cam is "The Blender"--and you can purchase specially designed Gatorade bottles of the characters for a limited time.

Credits: Gatorade

And if you need more Cam in your day, watch the newest episode of "Huddle Up with Cam Newton," a five-part web series by Under Armour that shows inside looks into Cam's life, as he discusses the highs and lows. In the episode three, released today, he talks about how his college football career almost ended before it even started, including a candid moment about sitting the bench behind Tim Tebow.


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