Charlotte Ad Agency BooneOakley to Appear on 'The Pitch' on AMC

UPDATE: Charlotte advertising agency BooneOakley makes its debut on episode four of The Pitch, Sunday, May 13, 11 p.m. on AMC, competing against New York agency Conversation.

I'm now hooked on Mad Men. The show premiered its fifth season on AMC last Sunday, and I'm ashamed to say that was the first time I've seen it. Now I'm racing to play catch up by watching past episodes--it would take too long to go all the way back to the beginning, so I'm starting with season three, which I should have completed by the end of the weekend. Then I'll watch season four, and hopefully in a couple of weeks I'll be able to start watching season five episodes as they air.

While Mad Men is AMC's hit, award-winning show about a fictional New York advertising agency in the 1960s, the network is now trying its hand with The Pitch, a new show based on real-life ad agencies. Here's how the network describes the show, which premieres April 30:

The Pitch offers viewers an intense, gripping, never-before-seen glimpse inside America’s top ad agencies. Each week watch two agencies as they compete to win a new client the only way they can: by going head-to-head in a cut-throat, winner-takes-all showdown, a presentation known as The Pitch. With only seven days to prepare, the pressure to perform is intense. The whining, the brainstorming, the blue-sky thinking: it’s all here as the teams work around the clock and pray for the moment of inspiration that will win them the job and keep their companies alive. The drama is real, the stakes are high, and the clock is ticking.

Reportedly, there are 15 ad agencies from all over the country competing on the show. Two are from North Carolina: BooneOakley from Charlotte and McKinney from Durham. From its office in South End,  BooneOakley  has garnered national acclaim for its advertising campaigns for Charlotte-based clients Bojangles' and Mint Museum, among other national brands.

Members of the BooneOakley team. Credit: twitter.com/booneoakley

Read these news articles for more details on the show: The New York Times and Ad Week. You can also watch the trailer below.

If your interest is piqued, you don't have to wait a month to see more. A sneak preview of episode one of The Pitch is scheduled to air Sunday, April 8 at 11 p.m., following a new episode of Mad Men.

Follow The Pitch on Twitter @ThePitch_AMC and like its Facebook page at facebook.com/ThePitchAMC.

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JCSU Is Lighting the Way in Northwest Charlotte

Over the last few years, Johnson C. Smith University, led by its president Dr. Ronald L. Carter, has worked hard on initiating revitalization efforts of the community where the university sits. Pegged as the Northwest Corridor, including a unique intersection where Beatties Ford Road, West Trade Street, West Fifth Street, and Rozzelles Ferry Road all meet, just outside of Uptown, the impact of JCSU's efforts are starting to come to light—literally. The latest is “Passing Through Light,” a new work of public art using LED technology that's located at the I-77 and West Trade Street underpass.

See more photos of "Passing Through Light" on JCSU's Facebook page. 

Lighting the underpass was a priority for Dr. Carter to make it safer for pedestrians and students, and also to make it more visually appealing to the many motorists who drive through it each day. For too long, the area around the university was seemingly neglected by the city, when it has both a valuable history and is only a mile from thriving Uptown complexes like Gateway Village, which is home to Johnson & Wales University, Bank of America offices, and numerous other corporate tenants.

"Passing Through Light" was made possible by funding from JCSU and the City of Charlotte. The project was also supported by the Charlotte-Mecklenburg Public Art Commission, which is managed by the Arts & Science Council. Through this public/private partnership, they commissioned Austrian artist Erwin Redl to create the artwork that consists of three sequences of light that slowly loop through a color gradient. If it looks familiar, it's because Redl also created the ribbons of lights that wrap around the exterior of the NASCAR Hall of Fame, which opened in Uptown nearly two years ago.

In this video, WFAE takes you inside the LED-lit public art and talks to the artist and other parties involved.

The university continues to forge ahead on previously announced projects in the neighborhood, such as Mosaic Village. I ran into Dr. Carter at an event a few weeks ago and he was excited about the progress they've made.

Saturday, March 31
JCSU is giving community members the opportunity to voice their opinions and share ideas about the future of the Northwest Corridor at the Second Annual Indaba Community Forum on Saturday, March 31. The free event will be held from 8 a.m. to 4 p.m. inside Grimes Lounge in the Mary Joyce Taylor Crisp Student Union on campus (100 Beatties Ford Road), and will include breakfast and lunch. Topics to be discussed regarding the Northwest Corridor are: economic development, land use planning, education, small business development, and community leadership.

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'The Hunger Games' Mania Puts N.C. in the Spotlight

If you know nothing else about The Hunger Games, you likely at least know that the highly anticipated movie, based on the hugely successful books, opens in theaters this Friday. The movie was filmed entirely in North Carolina, including cities such as Charlotte, Concord, and Asheville and small towns like Hildebran and Shelby. In the March issue of Charlotte magazine, I wrote about the local locations The Hunger Games production used and how the movie's projected box office revenue stacks up against other movies filmed in Charlotte.

This scene from The Hunger Games was likely filmed inside one of the Uptown Charlotte locations. Effie Trinket (Elizabeth Banks, left), Haymitch Abernathy (Woody Harrelson, center), and Katniss Everdeen (Jennifer Lawrence, right).
Credit: Murray Close/thehungergamesmovie.com.

Now that the premiere of the movie is upon us--some lucky Charlotteans are being treated to an advance screening this evening--the buzz and media coverage surrounding The Hunger Games are at a fever pitch. And a lot of it is putting the spotlight on North Carolina. Below are some of the news links from the past few days:

• The Associated Press: North Carolina gets ready for 'Hunger Games' fans
• NBC17: North Carolina braces for 'Hunger Games' impact
• Los Angeles Times: 'The Hunger Games' fuels Hollywood's appetite for North Carolina
• Forbes: Will North Carolina Win the Hunger Games?
• The Charlotte Observer: ‘Hunger Games’ making immediate impact in N.C.

Because of all the hype and local ties, I plan to go see The Hunger Games some time within the first two weeks. If you haven't already purchased advance tickets, you can forget about seeing it during this opening weekend. Fandango announced yesterday that the movie has sold more advance tickets than any other non-sequel ever, and that more than 2,000 showtimes have sold out. The Hunger Games is projected to bring in somewhere between $100 million and $140 million this weekend.

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I'm From the Country So I Have a Lot of Cousins

This March Madness has been insane, right? Hold your head up Duke and Mizzou fans. Well, I've spent most of this weekend in what we affectionately call "the country," which is my mama's house in Rembert, SC, where I grew up. Today after church, one of my older cousins came by my mom's house. Ran (short for Randolph) is almost 70 years old, but he's one of the coolest dudes I know. He did what several of my older family members have done--born and raised in the South, migrated to the North in the 1960s and '70s, worked there for 30 or so years, retired with good pensions, then moved back down to their hometowns in the South where they can live very comfortably (NYC and Philly pensions go a long way in SC). So during Ran's visit, he was telling me about his grandson, Durrell Watson, who's a few years younger than me but I don't think I've ever met, unless it was when we were little kids and I don't remember. Ran had me call his daughter, who's Durrell's mother, and we started having a great conversation, which has led to me now connecting to some family members on Facebook who I've only vaguely known. They're all really proud of Durrell, who's appeared in some television commercials recently, including this one by Powerade. It's called "The Dance," and the sports drink company released it about a week and a half ago, just in time for the NCAA Tournament. Dime Magazine called it "The Best March Madness Commercial You'll See this Year." Durrell is one of the ball players in the commercial.

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How a Rumor Begins: US Airways-American Airlines Merger (or Not)

Rumors and speculation of a potential merger between US Airways and American Airlines have been running rampant over the last couple of months. It's an important topic locally because Charlotte Douglas International Airport is US Airways' largest hub, and if US would to merge with American, which also flies out of CLT, there are concerns this could mean fewer flights and higher prices.

But it's hard to tell who's on first. In a January Charlotte Observer story, US Airways' CEO said his company is exploring a merger with American. But a week later, the Observer reported American's CEO essentially saying don't hold your breath. Then, from outside analysts there's been tons of speculation. The most recent fuel came when DomainNameWire.com uncovered Sunday that US Airways had purchased a bunch of domain names like usairways-american.com and american-usairways.com that seem to indicate plans for a merger. The Associated Press confirmed the domain purchases today, after speaking with a US Airways rep who said the company bought the domain names to prevent anyone else from buying them. A spokesman for American said his airline knew nothing about the domain names.

So, the merger might never happen, and might not actually be pursued much by either party (or perhaps not by one side). In the video below, Marek Fuchs, from TheStreet, breaks down how such rumors run wild, thanks largely to the media.

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