Sunday, February 6, 2011

Over the last few years, the NBA's "Where Amazing Happens" promotional campaign has been one of the best ever in sports marketing. The latest project from it is called "Encouragement," in which there have been 30-second TV commercials featuring Kevin Durant, Amar’e Stoudemire, Steve Nash, and Chris Paul in sequences that put their pasts--usually showing them working hard perfecting their crafts--up against their presents. The latest commercial features two of the Currys, whom I've deemed Charlotte's First Family of Basketball.

Stephen with parents Dell and Sonya Curry. Younger brother Seth currently plays for Duke.

A few nights ago, the commercial premiered on TNT, featuring a young Stephen Curry, who is now in his second season with the Golden State Warriors, shooting hoops with his father, Dell Curry, during warm-ups before a game in 2000 while Dell was playing for the Toronto Raptors. According to a Dime Magazine interview with an executive for NBA Entertainment, a production assistant found the old footage of father-and-son-Curry. In the current clip, it's been meshed with footage of a child actor talking to young Stephen. "In 10 years, I'll be with my dad, and we'll be watching you," the kid says.

See the video below.

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