Wednesday, November 12, 2008

Bojangles' Commercial Is Not Racist

Posted by Jarvis Holliday On 11/12/2008 No comments
There's a new Bojangles' television commercial airing that's causing a little bit of controversy. I say it's much ado about nothing. The commercial in question shows Carolina Panthers wide receiver Steve Smith celebrating a touchdown by jumping into the stands and eating a piece of fried chicken from a fan. Some critics, including this opinion piece in the News & Observer, are saying that the commercial plays into racial stereotypes because Smith is black. I say those critics should find something better to do with their time.

For several years now, Smith and quarterback Jake Delhomme have done funny TV commercials for Bojangles'--together and separately. This one should be viewed no differently. It's meant to be funny and has nothing to do with race. If anyone has a right to complain it should be Delhomme. Most of his commercials make him look like he's not the brightest bulb in the pack. But I'm sure Delhomme has a great sense of humor and doesn't take himself so seriously. I hope others will follow suit.


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