Sunday, January 3, 2010

Steve Smith in Slow-Mo

Posted by Jarvis Holliday On 1/03/2010 No comments
You know those “If you want the NFL, go to the NFL” commercials that have been running to promote the NFL brand (tickets, TV network, website, apparel)? Well, today during a commercial break during the Cowboys-Eagles game I saw the coolest one yet. It stars Carolina Panthers wide receiver Steve Smith, diving for a touchdown catch. But it's the way the clip is captured that makes this so appealing.

The Smith commercial is one of a series of ads that began running at the beginning of the season, featuring football players filmed with a Phantom HD digital video camera. Made by Vision Research, the camera shoots a thousand frames per second and creates high-resolution, slow-motion imagery that is 10 times as slow as any slow-motion video shot by most NFL cameras.


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