Tuesday, May 22, 2012

Discussing Charlotte's Image on '282'

Posted by Jarvis Holliday On 5/22/2012 No comments
On this week's episode of 282, the weekly TV show in which I serve as a sidekick to host Carlton Hargro and am a producer for, we discussed some great topics that address Charlotte's image--what the city is known for and how good of a job it does branding itself.

The lead off topic was NASCAR's impact in Charlotte, a timely discussion since we're in the middle of race weeks throughout the Charlotte area, Food Lion Speed Street is in Uptown this Thursday through Saturday, the Coca-Cola 600 is Sunday at Charlotte Motor Speedway, and the NASCAR Hall of Fame turned two years old this month. Not only did we talk about those events and venues, but we also discussed them in the context of how much a part of Charlotte's image is NASCAR. Does a city known for its white-collar professions finally embrace a sport who some still view as a redneck pastime? The motorsports industry has an annual $4 billion economic impact in the Charlotte area, by the way, with more than 80 percent of the NASCAR Sprint Cup Series teams based here and most of the drivers and team owners have million-dollar homes here.

We also discussed local advertising agency BooneOakley's recent appearance on The Pitch on AMC, as well as the Charlotte Video Project, an effort to create 100 short videos that tell the city's story. Those topics helped us further discuss Charlotte's image and the intricacies of branding as a whole.

We were joined by a great panel of guests: Brittney Cason, Charlotte radio personality and entertainment columnist; David Oakley, co-founder and creative director of BooneOakley; and Scott Lazes, co-founder of Bread & Butter Pictures and editor of the Charlotte Video Project.

Follow 282 on Twitter @282tv and become a fan on Facebook at facebook.com/282tv. Also, be sure to tune into our season finale, Monday, May 28, 6:30 p.m. (repeats at 11 p.m.) on WTVI channel 42 (channel 5 Time Warner Cable). We taped a special episode on location at Heroes Aren't Hard to Find, a popular, local comic book store.


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