Wednesday, June 27, 2012

If you think interest in social media is slowing down, don't hold your breath. When I'm out at social and networking events, conversations often turn to what we're doing on Twitter, Facebook, blogs, and other social media tools. Maybe that's more so a reflection of the circles I run in. But the people at NASCAR are putting social media on the fast track in a major way. NASCAR and Hewlett-Packard have announced plans to build the NASCAR Fan and Media Engagement Center at the racing league's marketing communications and digital media offices in NASCAR Plaza in Charlotte. It will "enable the sport to better serve the industry, media and fans through a platform that facilitates near-real-time response to traditional, digital and social media," the companies said in a press release.

NASCAR Plaza in Uptown. Credit:

The 500-square-foot, glass-enclosed center will be outfitted with state-of-the-art touch screens, television monitors, and multiple-seated viewing areas. The center will, reportedly, be the first of its kind for a sports league. It's slated for initial testing in October, with a full rollout expected by the start of the 2013 season in February. NASCAR plans to staff it about 18 hours a day. I can't say for sure if this is related, but NASCAR currently has a half-dozen job openings in its digital media department in Charlotte.

The planned NASCAR Fan and Media Engagement Center. Credit: NASCAR/HP


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