Thursday, October 24, 2013

If you follow the Charlotte Knights on Twitter, and happened to see the team's feed today, you were probably asking: What's in the box? (Though you likely didn't drop the F-bomb.)

The Charlotte Knights promotions department came up with a clever, social media-powered strategy to generate interest leading up to the team's big announcement this evening, as well as to tie-in with the Triple-A club's move from Fort Mill to the new Uptown Charlotte baseball stadium. Below are several of the photos the team posted to its Twitter account today, beginning around noon and continuing until tonight.

Photos credit: @KnightsBaseball

So as you see, the Knights have debuted a new team logo and colors. The new designs and merchandise were formally unveiled during an event this evening at the Charlotte Convention Center. Here's how the look is described in the announcement on the team's website:

"In keeping with a medieval theme, the Knights new image showcases gold and silver, colors synonymous with royalty. The team's four on-field caps feature a base color of black with white accents, creating a classic combination of colors unique within Minor League Baseball. The font-style in the team's word emblem "Knights" has an Olde English look similar to professional baseball's Charlotte Hornets circa 1950."

Below is a look at the old logo against the new logo (in case you're wondering, it's already been updated on Wikipedia).

I must say, I like the new look. It looks fiercer, which is what I prefer in sports teams' branding. The Knights hired Brandiose, a San Diego-based design firm to create the new look. Brandiose has designed new identities for minor league and major league teams.

This new look will certainly add to the excitement for what's already an exciting time for the team (don't forget they added their first-ever cheerleader squad, The KnightinGals, last spring), led by its move to the under-construction BB&T Ballpark in Uptown. The stadium is scheduled to be completed in time for the Knights to begin playing there at the start of the 2014 season. Their home opener is Friday, April 11, at 7:05 p.m.

BB&T Ballpark rendering. Credit:

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