Monday, June 21, 2010

Bojangles' 'Horse' Commercial Reviewed

Posted by Jarvis Holliday On 6/21/2010 No comments
Bojangles' new TV commercial was reviewed today by Adweek as the "Ad of the Day." The commercial for the Charlotte-based Famous Chicken 'n Biscuits restaurant chain was created by BooneOakley, the Charlotte agency Bojangles' hired earlier this year to handle its $10 million advertising account.

Bojangles' commercials are known for their knee-slapping humor and this one is no different. Says Adweek: "It's not every day you see a commercial in which a woman who has just gone into labor apparently elects to speed (on horseback, no less) to a fast-food outlet rather than to a hospital."

See the commercial below. And click here to see the Adweek review.


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