Monday, June 28, 2010

This evening on BET's 106 & Park, Fonzworth Bentley premiered his new video for "Greener." The song features Anthony Hamilton, but he doesn't appear in the video. It's a conceptual video, and you can judge for yourself as to whether you like it. As for the song, I like it because of the beat and A-Ham singing the chorus. Hamilton use to be the go-to guy for singing hooks on rappers' songs before he started churning out hits of his own. More rappers need to request the Charlotte native's services because his style of crooning can take a song from decent to pretty good, as is the case with "Greener."

Even though the song leaked more than a year ago, it now has a video--in fact, I asked Hamilton about the song last year during an online interview for Charlotte magazine (click here to read it). It's apparent that G.O.O.D Music, the Kanye West-run label that Bentley is signed to, is now pushing "Greener" as a single. And Bentley said on 106 & Park that he'll be releasing an EP before the end of summer, as a set up to his long-awaited debut album, C.O.L.O.U.R.S. He's an above-average lyricist, but it's hard to take him seriously as a rapper. I still see him as the guy who dances with umbrellas in music videos. Plus, his persona as a stylish gentleman, as he's instructed in MTV's From G's to Gents, doesn't mesh well with the hip-hop world. I'm all for mature, sophisticated hip-hop, but I'm not sure I can get into a rap artist who always seems to be in character--a distinctively well-dressed character.

See the "Greener" video below. And for more on Bentley, follow him on Twitter (@cooloutrageous) or visit www.therealmrbentley.com.

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