Vibe Magazine and Vibe.com will be making a comeback, after folding in June and catching the media world and readers by surprise. Several news sites (Reuters, AdAge, WSJ, AP) are reporting on a deal that has Vibe's assets being acquired by InterMedia Partners and its publisher Uptown Media Group. Reportedly, they're planning to relaunch Vibe.com in coming weeks and put out a print edition by the end of the year, with plans to relaunch the once-popular monthly print mag as a quarterly (a banner has gone up on the website that reads: "Vibe Under New Management: Updates Coming Soon").
Uptown Media Group also publishes Uptown Magazine, which Charlotteans have become more familiar with since the Harlem, New York-based mag began publishing a Charlotte edition in February (you can read my past blog posts here and here about the Charlotte launching). I've been writing for the bi-monthly Uptown Magazine since it launched here, but I don't have any insider's knowledge on the Vibe deal. While I'm sure the full details and plans will be worked out in coming weeks and months, one site is reporting on a possibility of Vibe being packaged with Uptown. It's known as polybagging and magazines do it all the time (you know, when you get that bonus/special issue with your regular issue). Both Uptown and Vibe target African-Americans, but Uptown focuses more on the upscale and luxurious lifestyle, while Vibe has traditionally focused on hip-hop and black music entertainment (though Uptown often features R&B singers on its covers).
Read more about the Vibe acquisition here on Reuters.com.
Uptown Media Group also publishes Uptown Magazine, which Charlotteans have become more familiar with since the Harlem, New York-based mag began publishing a Charlotte edition in February (you can read my past blog posts here and here about the Charlotte launching). I've been writing for the bi-monthly Uptown Magazine since it launched here, but I don't have any insider's knowledge on the Vibe deal. While I'm sure the full details and plans will be worked out in coming weeks and months, one site is reporting on a possibility of Vibe being packaged with Uptown. It's known as polybagging and magazines do it all the time (you know, when you get that bonus/special issue with your regular issue). Both Uptown and Vibe target African-Americans, but Uptown focuses more on the upscale and luxurious lifestyle, while Vibe has traditionally focused on hip-hop and black music entertainment (though Uptown often features R&B singers on its covers).
This is the cover for the August/September issue of Uptown, which is its five-year anniversary issue. You can find my article on Charlotte wine bars in there.
Read more about the Vibe acquisition here on Reuters.com.
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