Thursday, May 28, 2009

New Charlotte-based Shopping Website

Posted by Jarvis Holliday On 5/28/2009 No comments
A new shopping website has launched to compete with eBay. is "a bid, buy and sell online marketplace based in Charlotte, North Carolina where you can find new and used cars, electronics, collectables, antiques, appliances, games, clothing and more at low prices." The operators of the site believe they'll be able to cipher off some of eBay's massive business by allowing sellers to use the site at lower fees than the e-giant.

The site could work. Online shopping has been increasing each year for the last decade. The key to success for auction sites like this is to build up the number of users quickly because people won't be inclined to buy and sell there unless there's lots of activity. So to attract new business, is currently running a promotion in which you get $100 credited to your account when you register.

My only criticism of the site so far is a very important one: the choice of domain name--actually, the spelling. I assume they spelled with an extra "k" instead of a "c" because the regular spelling wasn't available (or the holder of the domain name wanted too much money for it). But just imagine the number of people who will mistakenly type "Checkout" and find one of those parked sites. So is going to have to workk extra hard with branding.


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